Zyper thinks ‘micro influencers’ are the future of online advertising

Advocacy marketing — the idea of getting existing customers to talk about your company and its products — is nothing new, but as marketing spend has shifted online, a number of startups have tried to figure out ways of making it more scalable. One such company is Zyper, founded by Amber Atherton, who previously featured […]

Read more at : techcrunch.com
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